Statement of Intent.

 

In my print advertisement, I will follow all the rule of that the ASA.  I will make sure it doesn’t contain any harmful content that can cause disturbance of any kind to any type of audience, including violence or any anti-social behaviour. This is important as my advertisement will be visible to the public meaning any sort of audience can see it and be disturbed due to younger audiences not being ready to see it at their ages. The broadcast time of my documentary will be past 7-8 pm as it is suitable for audiences past the age of 12 as I’m planning to make this documentary around creepy, horror, ghost stories which may be unsettling and disturbing to younger audiences.

 

My documentary focuses on ghost tales in towns with historical stories and legends that are commonly known within the town. My documentary will look at evidence of these stories to test their truths and see if they are real or not. This documentary should be presented to the intended primary target audiences so they will be interested in watching it. The show will revolve around the ghost hunters and investigators of the show so they will be the main focal point of the advertisements which hopefully draws in the primary audience to watch, and I will have some photos of “ghosts” to hopefully grab the attention of the people and make them want to watch the documentary.

 

Hopefully the show appeals to my set target audience of 16–25-year-olds as i will only feature people in this age range to make the show feel relatable to the target audience to make the audience engage with the documentary more. Also, the documentary can go to older audiences who are interested in the ghost stories of towns throughout the UK.